Mylyricalmind (real name Matt Wood) is an acoustic act that has been on my radar since working at the Bermondsey record label The Animal Farm a couple of years ago. Not only is he a nice guy, but he is a great example of putting the effort in for your art; and his music is definitely benefiting from it.
Kings, and well Matt in general, is the kind of music/musician that sends girls wild. His fragile, whispered voice is full of character, and the way he writes songs absolutely compliments that. Gentle verses are dotted with moments where the momentum builds, whilst his choruses are anthemic calls to be, and feel loved. He has increasingly been using synths and strings to fill out his sound which doubtlessly add a lot. Kings is a beautifully written song, and for the right listener it will surely melt their hearts.
As mentioned earlier, Matt is a musician’s musician: constantly gigging, constantly interacting with fans and running competitions, and as such he has become a bit of a social media wiz. Matt’s cohort of admirers mainly consists of 13-25yr old girls, which lets face it, are known for their admiration of a pretty face with a voice. I’m constantly battered by retweets of admiring girls praising his beautiful voice; which with 10,000 + followers on twitter is becoming quite a regular occurrence. Honestly, the effort he puts in to twitter is impressive. Bands: take note from him!
Personally, and I do mean absolutely personally, his voice, which is central to his sound, is a bit too whispery and full of heartache for me to be a loyal fan of his. Programs like The X Factor have opened up the world up to the “commercial” male artist (meaning sex appeal in either the confident, or the sensitive form), and whilst that’s not a bad thing at all for acoustic music lovers, for people in to rock and metal like me, it is getting a bit tiresome. That being said though, I’m not his target audience by any means, and so what he offers to people who do like that genre of music is probably near perfection. His music doesn’t quite pluck my heartstrings, but that doesn’t mean I can’t appreciate it touches a whole lot of other people. My criticism of his voice, in reality, means very little to a musician such as Matt who is simply adored by his fans. He is going from strength to strength as an artist, and for that I salute him.
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